Ferrari- The World's Largest Indoor Theme Park

Is it good or bad that Ferrari opened the World's Largest Indoor Theme Park Abu Dhabi to extend their brand? 

According to this official video, it seems to be very successful. However, that is a damn lie. My teacher who had been living in Abu Dhabi for four years mentioned that actually the this park was almost empty. It cost a person, who is 1.5m and over $61 USD each ticket, and cost a person, who  below 1.5m $44.9 USD. It actually is not unaffordable price for a Ferrari fan, but for a family ,who living around Abu Dhabi or come from other countries, it is actually not very affordable. I haven't been there yet, so I can't really have a justice opinion. But I do like Ferrari does their best to communicate with the fans not only care about dealers. The next step for Ferrari is to figure out how to communicate with this two groups of people.

Gold's Gym's print ads

What kind of ads are memorable? One of the hint is-humorous, which means something can make people laugh. Here is a campaign that I think is a pretty brilliant idea.

Gold's Gym

 

BMW Great Event to save state parks

BMW X1- Restore the outdoors
First of all, I gave BMW page a LIKE before looking at this car because they donate $1 to State Park Organization from every Like. Secondly, I am doing an research about CA State Park, so I need to know what events are running now. http://apps.bmwusa.com/x1rto/web/

After checking this event out, I can say this is not a bad event. The new BMW X1 hit the road from West coast to East coast. It not only visited different state parks, but also did something good to the community. It is a smart move to introduce new products more than only spend a million dollars to do commercials and ads. Especially now some states parks are facing financial crisis. This is a good event to improve their reputation and show their new products as well.

 

You can pick one spot you are interested in and it will show the pictures of this park, of course with their car. And it also has a short introduction for the park. 

The only problem I have is when I pick one park, it is supposed to show the small image very fast, like the one you see in the image I post. However, sometimes it doesn't popup the image and I have to do it again and again. Hope I am the only one has this problem.

Succussful vehicle's commercial vs. aweful one

Recently there are some new vehicle's commercials. I don't drive but I absolutely will buy a vehicle one day. So vehicle's ads are important to me, who is their potential consumer.

 2013 Nissan Altima: Enough

This commercial focus on  “Easy-Fill Tire Alert” system. It is successful for me because it not only shows the functional features but also uses the emotions to connect to consumers. You can't beat that!!

Chevy Volt

This is commercial is not a failure until the last second. When the woman said " I forget how to put gas in my car", it just screws up the whole commercial. Forget how to put gas in the car? Really? I think that is because you are so stupid not because the car is that good. It makes me feel the whole commercial is so fake.

 

New HTC commercial

I have never used HTC phone so far, but this commercial/ animation caught my attention. The rhythm and the color of this animation is perfect to catch people's eyes.

So what is 'Integrated Advertising'?

Today one of my classmates shared this video at class. Of course the concept is great and the animation is also AWESOME!! It makes the concept clearer and even better.

Football is not only Football

I love football like a lot of Americans. Of course I love it because it is so exciting and lots of strategies inside football. The other reason is the Ads benefits. The most valuable period to show your ads or commercials is during Super Bowl. According to the report, all total, 163 million people watched at least part of the Super Bowl in 2012. That's more than half of the American population. Even though only shows ads on regular season, it still rise brands' reputations. Papa John's Pizza, Kia, bud Light, DirecTV, Dart...and so on are good examples, especially if the commercials are relevant to the players.

DirecTV commercial

 

Papa John's Kicks off NFL Season with 2 Million Pizza Giveaway

This is an Art-Nice violin performance

This is an Art for me, even though he is also a guy who is playing on the street, IT IS AN ART!

The Internet Map

The Internet Map is a bi-dimensional presentation of links between websites on the Internet. Every site is a circle on the map, and its size is determined by website traffic, the larger the amount of traffic, the bigger the circle. Users’ switching between websites forms links, and the stronger the link, the closer the websites tend to arrange themselves to each other.

Dodge Dart-"How To Change Cars Forever" New Commercial Southern Maine Mo...

Love their new commercial so much!! it not only shows how good the new car is but also shows the process of coming up with the new idea. Of course, when Tom Brady said "I am?", it is really cough my attention.