Sunday, September 23, 2012

Succussful vehicle's commercial vs. aweful one

Recently there are some new vehicle's commercials. I don't drive but I absolutely will buy a vehicle one day. So vehicle's ads are important to me, who is their potential consumer.

 2013 Nissan Altima: Enough

This commercial focus on  “Easy-Fill Tire Alert” system. It is successful for me because it not only shows the functional features but also uses the emotions to connect to consumers. You can't beat that!!

Chevy Volt

This is commercial is not a failure until the last second. When the woman said " I forget how to put gas in my car", it just screws up the whole commercial. Forget how to put gas in the car? Really? I think that is because you are so stupid not because the car is that good. It makes me feel the whole commercial is so fake.

 

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