BACK TO THE START, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system. The ad agency did the good job.
I'm hoping all of Chipotle's meats come from humanely raised, pastured animals and the vegetables and fruits come from organically grown sources. If so, would definitely want to patronize Chipotle above all others that do not follow suit
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