I might have some personal bias, because I am from Taiwan. The concept of this Volvo commercial is actually not exciting. But I LIKE IT. The concept and the scripted voice over are just perfect. it is a strong Storytelling Strategy. Yes, we've never expected to see an Asian American in NBA, and he made it.
Saturday, November 3, 2012
"The Unexpected Ones" Jeremy Lin and the Volvo XC60
I might have some personal bias, because I am from Taiwan. The concept of this Volvo commercial is actually not exciting. But I LIKE IT. The concept and the scripted voice over are just perfect. it is a strong Storytelling Strategy. Yes, we've never expected to see an Asian American in NBA, and he made it.
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