Kobe vs Mess

Kobe vs Messi: Legends on Board - Turkish Airlines

Foot Locker Week of Greatness ft Kyrie Irving

 

Dumb Ways To Die

Dumb Ways To Die, A Cheery PSA By Melbournes Metro Trains

To help stop train-related deaths, Metro Trains in Melbourne, Australia has started a Dumb Ways to Die PSA campaign which features a cheery little song by Tangerine Kitty and a cute animated music video.

ESPN 2012 commercial

The concept behinds iPad mini commercial

iPad mini commercial

 This is not doubt that Apple always makes their commercials and ads very clear and simple with reasons and meanings. The new iPad mini also follows this mission. The greatest part in this commercial is not the new iPad mini itself but the song their choose-Heart and Soul. The song is form the movie- Big (1988) Tom Hanks. In this movie, Tom Hanks,a 12-year-old kid, has been transformed into a 30-year-old man and worked in the MacMillan Toy Company.

watch the video form Big (1988)

The concept of iPad mini commercial (big & small) matches the scene in this movie, which Tom Hanks was playing the giant piano with his boss in the toy store. This song became famous because of this movie. Also, it became the important song for piano beginners.

Even though I am not very interested in the iPad mini, this commercial motivated me to go online and check it out.

"The Unexpected Ones" Jeremy Lin and the Volvo XC60

I might have some personal bias, because I am from Taiwan. The concept of this Volvo commercial is actually not exciting. But I LIKE IT. The concept and the scripted voice over are just perfect. it is a strong Storytelling Strategy. Yes, we've never expected to see an Asian American in NBA, and he made it.

Jeremy Lin shoots for Volvo

graphichug logos

http://www1.bikker.nl/Bikker/logowiel/04-02072009.swf

This is so cool!! I saw my friend shared this site on FB. Using graphichug to analyze the logos form different categories.

Back to the Start- meaningful and well executive

BACK TO THE START, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system. The ad agency did the good job.
I'm hoping all of Chipotle's meats come from humanely raised, pastured animals and the vegetables and fruits come from organically grown sources. If so, would definitely want to patronize Chipotle above all others that do not follow suit

Newest NFL Evolution commercial

Tom Brady discusses player safety

I can't stop laughing every time when Brady says "cute kid". This is an interesting commercial to talk about the safety of football, which is the most serious issue to this sport. This commercial explains what NFL does to protect the players and also show some humor. Well Done!!

Personal Bios, I am Pats Fan, that is why I love this commercial. 

Adidas New TV Commercial -- Wake Up

This is Adidas New TV commercial, which just released on TV recently. This commercial shows more emotional than functional. It seems that I can feel the pain on my knee and how hard it is to overcome all of the difficulties.

The most touching commercial so far-Purplefeather

Today one of my classmates shared this commercial at class. I barely held my tear after watching it. This commercial is made by Purplefeather, an ads agency. I really have to admit that they did the good job to promote their company. Well Done!!!

Glapming- the modern camping

This is a new idea of camping and it's called- Glamping,  a portmanteau for “glamorous camping.” The idea is form Africa and Thailand.

 

South African Style

Since I came to US, I haven't been to camp yet. Camping is a common outdoor activity in US, and I am actually an outdoor person. Why haven't been to camp yet? When I think about all of the equipment- tent, air mattresses, sleeping bags and chairs, maybe travel stove and gas lantern , it just stuck my dream.

 

A guest tent at the Clayoquot Wilderness Resort on Vancouver Island. 

Nowadays, I think some people are just like me. We don't want to prepare and purchase these equipment. We love to go outdoor, breath the fresh air and feel the nature; therefore glamping is actually a modern clamping in this generation.

  Photo courtesy of The Resort at Paws Up

Trust me, I still want to go to regular camping but before that I only want to enjoy the nature instead of doing of kind of set-up works. This is actually a evolution of camping.

 

Ferrari- The World's Largest Indoor Theme Park

Is it good or bad that Ferrari opened the World's Largest Indoor Theme Park Abu Dhabi to extend their brand? 

According to this official video, it seems to be very successful. However, that is a damn lie. My teacher who had been living in Abu Dhabi for four years mentioned that actually the this park was almost empty. It cost a person, who is 1.5m and over $61 USD each ticket, and cost a person, who  below 1.5m $44.9 USD. It actually is not unaffordable price for a Ferrari fan, but for a family ,who living around Abu Dhabi or come from other countries, it is actually not very affordable. I haven't been there yet, so I can't really have a justice opinion. But I do like Ferrari does their best to communicate with the fans not only care about dealers. The next step for Ferrari is to figure out how to communicate with this two groups of people.

Gold's Gym's print ads

What kind of ads are memorable? One of the hint is-humorous, which means something can make people laugh. Here is a campaign that I think is a pretty brilliant idea.

Gold's Gym

 

BMW Great Event to save state parks

BMW X1- Restore the outdoors
First of all, I gave BMW page a LIKE before looking at this car because they donate $1 to State Park Organization from every Like. Secondly, I am doing an research about CA State Park, so I need to know what events are running now. http://apps.bmwusa.com/x1rto/web/

After checking this event out, I can say this is not a bad event. The new BMW X1 hit the road from West coast to East coast. It not only visited different state parks, but also did something good to the community. It is a smart move to introduce new products more than only spend a million dollars to do commercials and ads. Especially now some states parks are facing financial crisis. This is a good event to improve their reputation and show their new products as well.

 

You can pick one spot you are interested in and it will show the pictures of this park, of course with their car. And it also has a short introduction for the park. 

The only problem I have is when I pick one park, it is supposed to show the small image very fast, like the one you see in the image I post. However, sometimes it doesn't popup the image and I have to do it again and again. Hope I am the only one has this problem.

Succussful vehicle's commercial vs. aweful one

Recently there are some new vehicle's commercials. I don't drive but I absolutely will buy a vehicle one day. So vehicle's ads are important to me, who is their potential consumer.

 2013 Nissan Altima: Enough

This commercial focus on  “Easy-Fill Tire Alert” system. It is successful for me because it not only shows the functional features but also uses the emotions to connect to consumers. You can't beat that!!

Chevy Volt

This is commercial is not a failure until the last second. When the woman said " I forget how to put gas in my car", it just screws up the whole commercial. Forget how to put gas in the car? Really? I think that is because you are so stupid not because the car is that good. It makes me feel the whole commercial is so fake.

 

New HTC commercial

I have never used HTC phone so far, but this commercial/ animation caught my attention. The rhythm and the color of this animation is perfect to catch people's eyes.

So what is 'Integrated Advertising'?

Today one of my classmates shared this video at class. Of course the concept is great and the animation is also AWESOME!! It makes the concept clearer and even better.

Football is not only Football

I love football like a lot of Americans. Of course I love it because it is so exciting and lots of strategies inside football. The other reason is the Ads benefits. The most valuable period to show your ads or commercials is during Super Bowl. According to the report, all total, 163 million people watched at least part of the Super Bowl in 2012. That's more than half of the American population. Even though only shows ads on regular season, it still rise brands' reputations. Papa John's Pizza, Kia, bud Light, DirecTV, Dart...and so on are good examples, especially if the commercials are relevant to the players.

DirecTV commercial

 

Papa John's Kicks off NFL Season with 2 Million Pizza Giveaway

This is an Art-Nice violin performance

This is an Art for me, even though he is also a guy who is playing on the street, IT IS AN ART!

The Internet Map

The Internet Map is a bi-dimensional presentation of links between websites on the Internet. Every site is a circle on the map, and its size is determined by website traffic, the larger the amount of traffic, the bigger the circle. Users’ switching between websites forms links, and the stronger the link, the closer the websites tend to arrange themselves to each other.

Dodge Dart-"How To Change Cars Forever" New Commercial Southern Maine Mo...

Love their new commercial so much!! it not only shows how good the new car is but also shows the process of coming up with the new idea. Of course, when Tom Brady said "I am?", it is really cough my attention.